Today we’d like to introduce you to Wendy Brickman.
Hi Wendy, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
Wendy Brickman’s Passion for Promotion
The Monterey-based Wendy Brickman, owner of Brickman Marketing, is passionate about marketing and public relations. After growing up in Westwood in Los Angeles and subsequently working at Paramount Home Video in Hollywood and other video companies, Wendy Brickman, MBA, MA, established her award-winning firm, Brickman Marketing (www.brickmanmarketing.com), in Monterey in 1990.
Over the past 35 years, her firm has provided effective marketing, public relations, advertising, and social media marketing services to hundreds of non-profit and for-profit clients throughout the United States and Canada.
Wendy’s background in the Hollywood entertainment industry with huge marketing budgets as well as her work with smaller organizations has enabled her to devise creative cost-effective marketing and public relations campaigns for her clients. She loves “shining a light” on a product, service or event that she creatively helps to promote for her clients. She is dedicated to lifelong learning and is always establishing effective collaborations and other valuable strategies for client projects.
Wendy’s firm, Brickman Marketing, has represented a wide range of clients including numerous festivals, lectures and other events, attractions, art museums, artists, authors, theaters, shopping centers, restaurants, retailers, a variety of associations and non-profit organizations, many professionals (doctors, dentists, lawyers, CPA’s, chiropractors, etc.), home health care providers, high school districts and principals, hundreds of documentary and educational videos and even a bagpiper and pipe band, to name a few.
She loves to help organizations jump-start their success and brings great value, effective strategies, and enthusiasm to every project. She is passionate about her work, and she has many loyal long-term clients.
Last year, as President of Fisherman’s Wharf Association which she has represented for over a dozen years, she put together a fascinating 450-photo online exhibit about Old Fisherman’s Wharf Through the Decades – 1845-2025. This year, she has created a short Old Fisherman’s Wharf essay contest based on a viewer’s story about one of the images.
As President of both organizations, the North Fremont Business District and Fisherman’s Wharf Association, she has created VIP cards with merchant special offers that highlight many of the businesses within these districts.
Wendy also has worked with many cultural and informative festivals and events including La Merienda, Festa Italia, Turkish Arts and Cultural Festival, Whalefest Monterey and the Monterey County Fair and others. Wendy has very much enjoyed working with historic organizations such as Monterey History and Art Association, Old Monterey Foundation, Monterey County Historical Society and the Native Daughters of the Golden West – Junipero Parlor 141.
Wendy has taught at California State University Monterey Bay and Golden Gate University as well as giving many other marketing presentations. She has hosted a monthly television program for years interviewing remarkable people from the Monterey Peninsula. She arranged the monthly Brown Bag seminars for 25 years for the Monterey Peninsula Chamber of Commerce with great speakers on a variety of business topics. She was co-producer of the TV program, “Monterey on Tonight” and also produced the “Brickman Banter TV program” and the “Lawyers on the Line” radio program.
She holds an M.B.A. in Marketing/Management from Loyola Marymount University in Los Angeles, an M.A. in Broadcast Journalism from the University of Southern California, also in Los Angeles, and a B.A. in English from the University of California at Berkeley. She is a graduate of Leadership Monterey Peninsula and the Leadership Santa Cruz County. She is the is the winner of four Business Excellence Awards from the Monterey Peninsula Chamber of Commerce and a 1999 Small Business Advocate of the Year Award from the California Chamber of Commerce and a 1999 Robert C. Littlefield Award from the Monterey Peninsula Chamber of Commerce. Wendy was selected as the 2008 Woman of the Year by the Professional Women’s Network of the Monterey Peninsula, and as one of the Top Women in Monterey County in 2009 by the Monterey County Commission on the Status of Women.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
As an expert in marketing home videos, when streaming came along and home video and bookstores disappeared in the 2000’s, my home video producer and author client base basically disappeared.
However, due to taking on other types of projects along the way before that happened, I was able to transition to marketing other types of products and services as well as businesses and business districts. My experience, educational background and passion for learning was very helpful.
As you know, we’re big fans of Brickman Marketing. For our readers who might not be as familiar what can you tell them about the brand?
See prior answers to the questions,
First of all, I have a very strong educational background which has always helped me in my business.
After 35 years, I have a huge amount of relationships, local, regional and national, which are valuable to current and new clients.
I am used to doing cold calling for both public relations and marketing and help obtain sponsorships for many clients.
I love doing research and using the results and now with AI, I am able to do it so much more effectively.
Clients compliment me on my dedication to getting cost-effective results!
What quality or characteristic do you feel is most important to your success?
Polite persistence!
Pricing:
- Customized to the client project
Contact Info:
- Website: http://www.brickmanmarketing.com
