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Rising Stars: Meet Raul Moreno of Central Coast (California)

Today we’d like to introduce you to Raul Moreno.

Hi Raul, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
If you’ve read my previous interview, you’ve probably heard the story how 24 Productions began and the challenges that shaped me. This chapter is different.

Today, my focus isn’t just on creating artwork-it’s on building something that lasts. Every project is another opportunity to refine my craft, tell meaningful stories, and create visuals that people remember long after they’ve seen them. I want my work to carry emotion, resilience, and purpose, while continuing to push myself creatively.

The journey has taught me that growth isn’t measured only by achievements but by consistency. I’m constantly learning new techniques, improving my photography, videography, graphic design, and AI, while expanding the vision behind 24 Productions into something much bigger than a design business.

Recently, I’ve had opportunities to photograph live concerts, connect with professionals in the music industry, and be featured in publications that have helped share my work with wider audience. Those moments are exciting, but they’re not the destination-they’re reminders that steady effort opens new doors.

Looking ahead, I want 24 productions to become a creative studio known for producing memorable visual experiences that inspire people. My goal has never been to chase attention. It’s to create work with lasting impact and continue proving that with discipline, patience, and faith, small steps can grow into something extraordinary.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
There definitely hasn’t been a smooth road. Like anyone chasing something meaningful, I’ve had moments where I questioned myself, faced setbacks, and had to start over.

One of my biggest challenges has been my health. Living with a rare immune disorder has meant spending more time in hospitals than most people my age. There were periods when my focus wasn’t on building a business-it was simply on getting healthy enough to keep moving forward. Those experiences changed my perspective. They taught me not to take time for granted and to appreciate every opportunity I have to create.

Ironically, 24 Productions didn’t begin as a business plan. It started with curiosity. I was just a kid opening editing programs, experimenting with photoshop, watching tutorials, making mistakes, and slowly teaching myself. What began as a hobby eventually became something much bigger because I never stopped learning.

Another challenge wasn’t external-it was comfort. It’s easy to become comfortable with routines, jobs, or situations that feel safe. The problem is that comfort can quietly convince you to stop chasing the life you really want. I’ve learned that dreams don’t disappear overnight; they fade when we stop taking steps toward them. That realization pushed me to become more intentional with my time, my discipline, and the direction I want my life to take.

Those struggles have shaped who I am as a person and as a creative. They remind me that success isn’t about avoiding to move forward, even when progress feels slow.

Appreciate you sharing that. What else should we know about what you do?
People often see the final image, video, or design, but what interests me most is the story behind it. Every project begins with a question: How can I make someone feel something before they even realize why? That mindset influences everything I create.

I don’t see myself as someone who simply edits photos or designs graphics. I see myself as a visual storyteller. Whether I’m photographing a live concert, creating artwork, producing motion graphics, or building a 3D concept, my goal is to create an experience that leaves a lasting impression rather than something that’s forgotten after a few seconds.

One thing I’m most proud of is my willingness to keep evolving. Every project teaches me something new, and I never want to become comfortable doing the same work over and over. Creativity, to me, is a commitment to continuous learning and raising the standard each time I create.

What sets me apart is the way I approach my work. I value patience over speed, intention over trends, and storytelling over decoration. I want every piece to have a reason for existing—not just because it looks good, but because it communicates an idea, an emotion, or a memory.

As 24 Productions continues to grow, my vision is becoming much bigger than creating individual designs. I want to build a creative studio known for producing visuals that people can recognize without seeing a signature—a body of work defined by originality, purpose, and craftsmanship.

What has been the most important lesson you’ve learned along your journey?
The most important lesson I’ve learned is that the life you want is built through consistency, not motivation.

There are days when inspiration comes naturally, and there are days when it doesn’t. I’ve realized that if I only create when I feel inspired, I’ll never reach my full potential. The work that changes your life is usually done on the ordinary days—the days when no one is watching and nothing feels exciting.

I’ve also learned that comfort can quietly become one of the biggest obstacles to growth. It’s easy to stay where things feel familiar, but every meaningful opportunity in my life has come from stepping into situations that challenged me to improve. Growth rarely feels comfortable, but it almost always begins there.

Most importantly, I’ve learned not to compare my timeline to anyone else’s. Every person has a different journey, different obstacles, and different opportunities. My responsibility isn’t to keep up with someone else—it’s to become a little better than I was yesterday.

If there’s one idea I hope people take away from my story, it’s this: don’t underestimate small, consistent actions. They may not seem significant today, but over time they become the foundation of everything you’re trying to build.

Contact Info:

Silver necklace with a pendant shaped like the number 24, glittery surface, against a black background.

Model of a building with cars parked outside, a helicopter on the roof, and signs with Russian text, against a black background.

Living room with a gray sofa, large window, and a person taking a photo in the background. A blue car is hanging from the ceiling.

Side view of a cartoon character wearing a black baseball jersey with red accents, a cap, and glasses, with a halo above the head.

Two women hugging near a beige SUV with autumn trees in the background.

Close-up of a silver chain with oval links encrusted with small diamonds, and a rectangular clasp engraved with text, against a black background.

Display case with a figure, a white car, and jewelry, set against a black background with pink accents.

White car inside a garage with red tool cabinets, a person with a helmet, and various tools and equipment.

Living room decorated for Christmas with a white toy car on a fireplace mantel, Christmas tree, stockings, and presents, with a portrait above the fireplace.

Image Credits
Raul Moreno

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