Today we’d like to introduce you to Brian Van Hecke.
Hi Brian, so excited to have you with us today. What can you tell us about your story?
For years, I struggled with severe, chronic gut issues. I went to doctor after doctor, but no one could help me find the actual cause of my symptoms. Instead of getting answers, I was continually handed temporary fixes that never really solved the problem.
My life completely changed when I finally started working with a holistic nutritional therapist. By focusing on real food, everyday lifestyle changes, and targeted, high-quality supplements, they didn’t just treat my symptoms—they actually helped my body heal. It opened my eyes to a completely different approach to health.
That life-changing experience was the spark for Curated Wellness. I realized that if I was struggling to navigate the overwhelming and conflicting world of supplements and wellness, millions of others were too. After a successful career building tech companies, I decided to pivot my life’s work. What started as an idea for a high-quality supplement store quickly evolved into a much larger vision. I founded Curated Wellness with a singular mission: to eliminate the guesswork around nutrition and make true, lasting healing accessible and affordable for everyone.
Today, we are a thriving virtual, members-only wellness practice. I am incredibly proud to say that nearly 35,000 members have already joined us, and we are growing rapidly at 50% year-over-year. But our mission is massive: our goal is to help 1 million people reclaim their health, and then we want to reach 10 million.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The road has definitely not been without challenges. One of the biggest obstacles in the wellness industry is cutting through the noise. People are exhausted by conflicting advice, social media trends, and generic “one-size-fits-all” solutions that simply don’t work. Breaking through that noise to earn a member’s trust requires radical transparency, top-tier quality standards, and a commitment to actually delivering results.
Another major challenge has been figuring out how to scale a deeply personalized, one-on-one health experience while ensuring our members save money. Health is intimate, and professional supplements can be expensive. We’ve had to build incredible operational systems to ensure that as we grow, every single member still feels like they have a dedicated partner in their health journey, all while providing special member-only pricing on the highest quality vitamins, professional supplements, and healthy organic brands. We never want to lose that customized, human touch or our commitment to exceptional value.
Appreciate you sharing that. What should we know about Curated Wellness?
Curated Wellness is a virtual, members-only nutritional therapy practice and online supplement store. We take the worry out of wellness by offering incredible service, trusted brands, and major savings.
What sets us apart is our practitioner-led, “food-first” approach paired with unmatched accessibility. We know that every single body is different, which means what works for someone else might not work for you. When you join Curated Wellness, we pair our members with trained wellness professionals who dive deep into the messages your body is sending you to get to the root cause of the issue. Through our virtual wellness platform, members can schedule a session with one of our professionally trained nutrition experts anywhere they are by phone or video.
We also recognize that people don’t always have the time, knowledge, or budget to source safe, effective supplements. We take pride in doing that work for you. We allow our members to shop nearly 400 professional and organic brands with over 15,000 amazing vitamins, supplements, food, home and personal care products. Best of all, we ensure our members save by getting member-only pricing on those top-selling items.
I want readers to know that if you are experiencing symptoms related to digestion, energy, mood, or stress, you don’t have to navigate it alone. Healing is possible when you have the right tools, great service, and a practitioner who actually listens to you.
Alright, so to wrap up, is there anything else you’d like to share with us?
I believe luck is what happens when relentless preparation meets the right moment. I was “lucky” to finally meet the nutritional expert who changed my life, but I had also been actively searching for answers for years. I’m also incredibly fortunate to have crossed paths with the brilliant practitioners and team members who have helped build Curated Wellness.
That said, the 50% year-over-year growth we’re seeing right now isn’t luck—it’s the result of a team deeply committed to our mission, providing incredible value to members who are experiencing real, life-changing results and spreading the word.
Pricing (Optional) We offer a tiered membership model centered around value and exceptional service:
Essential Membership (Free to join!): Get member-only pricing on the top-selling vitamins, professional supplements and healthy organic brands.
Supported Membership ($178.95 annually): Includes everything in the Essential tier, plus an in-depth health evaluation, two virtual 1-on-1 sessions with a Nutritional Therapy Practitioner, and a fully customized protocol with dietary, lifestyle, and supplement recommendations.
Contact Info:
- Website: https://curatedwellness.com
- Instagram: https://www.instagram.com/livecuratedwell/
- Facebook: https://www.facebook.com/CuratedWellness1
- LinkedIn: https://www.linkedin.com/company/curatedwellness/
- Twitter: https://www.x.com/CuratedWellness
- Youtube: https://www.youtube.com/@curatedwellness
