Today we’d like to introduce you to Ishtar Carter.
Hi Ishtar, we’d love for you to start by introducing yourself.
Established in 1998 and nestled near the celebrated Pleasure Point on the Eastside of Santa Cruz, our shop has recently transitioned to new ownership while maintaining its cherished local legacy. Originally founded by Don and Diane Berkhiemer, who expertly passed down their trade and knowledge, the business continues to thrive under the stewardship of Ishtar and Oliver. Ishtar, with over 30 years of self-taught sewing experience learned initially from her mother and enriched by Diane’s mentorship, pairs her skills with Oliver’s lifetime passion for surfing. Today, we specialize in wetsuit repairs and alterations, surfboard consignment, rentals, and offer a distinctive collection of locally made and island-inspired gifts. Whether you’re gearing up to surf or in search of the perfect coastal keepsake, everything you need is right here. Visit us to experience the legacy and future of our local surf culture and craftsmanship.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Sharing the retail world with online discounts and door-to-door delivery is our biggest challenge. We continue to offer stellar customer service, top-notch wetsuit repair services and offer local deals that can’t be beat.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
Blown Out is known for the way you feel after spending time at our local surf shack; we get you in the water, having fun in nature at a fraction of the cost. We recently began offering customized personal retreats. When you visit Santa Cruz you can now add on a private Yoga class, rental deliveries, or a guided retreat with you and yours. It’s a lifestyle, and we all deserve to feel connected to ourselves, the ocean and our community…
Do you have any advice for those just starting out?
Trust your gut and follow your heart.
Pricing:
- Wetsuit Repair $50+
- Rentals $25+
- Yoga $50+
- Retreat $100+
Contact Info:
- Website: https://www.blownoutsurfshack.com/
- Instagram: blownoutwetsuitrepair
- Facebook: Blown Out Wetsuit Repair
