Today we’d like to introduce you to Greta Ramirez Garcia.
Hi Greta, so excited to have you with us today. What can you tell us about your story?
The Rose Wall San Diego has a story that goes beyond flower walls and beautiful events. It’s a family business with roots in Guadalajara, Mexico, and today, it’s become one of the ways I’m building a future for myself as an immigrant, entrepreneur, and independent artist.
The business originally started with my cousin Alexa Nuño in Guadalajara, Mexico. Her sister, Tanya Nuño, later brought the concept to San Diego, where it began growing into what it is today. When my cousins returned to Mexico, my mom took over the business and kept it going. In February 2026, she officially sold it to me, and I became the newest person in our family to carry on The Rose Wall.
I’ve always had an entrepreneurial spirit, but taking ownership of this business has given that ambition a whole new meaning. Outside of The Rose Wall, I’m also an independent musician and performer known as Santa Mykah. Pursuing music independently takes a lot of time, dedication, and, of course, money. Rather than waiting for someone to invest in my dreams, I wanted to create opportunities to invest in myself.
That’s a big part of what The Rose Wall represents to me. Every booking helps me build financial independence, reinvest in the business, and continue pursuing my music career. It’s not always easy balancing everything, but knowing that I’m working toward something bigger makes it worthwhile.
Since taking over, I’ve had the opportunity to bring our flower walls to some incredible events throughout San Diego, including the San Diego Humane Society’s anniversary celebration, San Diego FC Pride Night, Miramar Wine & Liquor’s Tasting Club, local artists’ release parties, and events at Sycuan Casino Resort. We’ve also been part of so many personal milestones, from weddings and quinceañeras to Sweet 16s, bat mitzvahs, and other celebrations.
One of my favorite parts of this business is seeing how something as simple as a flower wall can become part of someone’s memories. We’re not just delivering a backdrop. We’re helping create a space where people take photos, celebrate their accomplishments, and remember special moments in their lives.
As an immigrant, I’ve always been motivated by the idea of building a better future and creating opportunities that might not have been available to me otherwise. Entrepreneurship has taught me that you don’t necessarily need to have everything figured out before you start. Sometimes you learn by doing, making mistakes, getting creative, and figuring things out along the way.
My goal with The Rose Wall is to continue growing the business into something sustainable that can support my creative career while honoring what my family started. I also hope my journey encourages younger generations, especially young immigrants and women, to explore entrepreneurship and realize that there are different ways to build the lives they want.
I want people to see that you can be an artist and a business owner. You can pursue something creative while also building financial stability. And most importantly, you don’t have to wait for someone else to give you permission to chase your dreams.
For me, The Rose Wall is about much more than flowers. It’s about family, independence, creativity, and creating a future on my own terms.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Has it been a smooth road? Absolutely not! I always joke that bookings are unpredictable, but rent is due on the first of every month. That’s probably the most honest way I can describe the challenges of being a small business owner.
One of the biggest lessons I’ve learned is that entrepreneurship doesn’t automatically mean financial freedom. Especially in the beginning, it means taking on a lot of responsibility without always knowing when your next booking or paycheck will come.
I’m currently balancing The Rose Wall San Diego, my career as an independent artist under the name Santa Mykah, my creative marketing agency, and a part-time job. I’m also financially independent, so I don’t have the luxury of putting everything else on hold to focus on just one dream. I have bills to pay, businesses to grow, and a music career I’m determined to pursue.
Sometimes my worlds overlap in the funniest and most exhausting ways. I’ll be booked at an event as Santa Mykah while also providing the flower wall for that same event. So one minute I’m delivering equipment, setting up panels, and making sure everything looks beautiful, and the next I’m getting ready to perform or host. There have been days when I’ve had multiple bookings across different businesses, and by the time I get home, I’m completely exhausted.
And that’s something people don’t always see. They see the finished setup, the pretty photos, the performances, and the exciting opportunities. They don’t see the physical labor, the late nights, the scheduling conflicts, the administrative work, or how many different hats I have to wear to make it all happen.
Another challenge has been learning how to grow without stretching myself too thin. When you’re building something on your own, it’s tempting to say yes to every opportunity because you never know when the next one will come. But I’ve been learning that being busy isn’t always the same as growing, and that rest, organization, and knowing when to ask for help are just as important as working hard.
Still, I wouldn’t trade the experience. Every challenge has taught me something about responsibility, resilience, and what it really takes to build a future for yourself.
I think it’s important for younger people who are interested in entrepreneurship to understand that it isn’t always glamorous. Sometimes you’re the owner, the marketing department, customer service, delivery driver, and setup crew all in one day. And sometimes you’re all of those things before you even get to work on your actual dream.
But for me, that’s also the beauty of it. I’m learning to create opportunities for myself instead of waiting for them to appear. It gets exhausting, absolutely, but every booking, every event, and every lesson brings me a little closer to the life I’m trying to build.
We’ve been impressed with The Rose Wall SD, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
The Rose Wall San Diego is a family-owned flower wall rental business specializing in beautiful floral backdrops for weddings, quinceañeras, Sweet 16s, baby showers, corporate events, brand activations, and celebrations of all kinds.
We offer a collection of 8 ft by 10 ft flower walls in different colors and styles, including our classic Ivory White, Blush Pink, Red, Lavender, and colorful Prism wall. Our rentals include delivery, professional installation, and breakdown, so our clients can focus on enjoying their events while we take care of the setup.
What I love most about our business is how versatile our flower walls are. We’ve been part of everything from intimate family celebrations to large community events, including San Diego FC Pride Night, the San Diego Humane Society’s anniversary celebration, local music release parties, and brand activations.
I think what sets us apart is our willingness to work with our clients and adapt to their needs. Every event is different, and I genuinely enjoy figuring out how to make our flower walls work beautifully within each space. We’ve adjusted installations when unexpected weather forced weddings indoors, incorporated clients’ personal signage, and worked around unique venue layouts to help bring their visions to life.
As an artist myself, I also bring a creative perspective to the business. I don’t just see a flower wall as a rental item. I see it as part of the overall atmosphere and experience of an event. I understand how important presentation, photography, and those little details are, especially when someone is celebrating a milestone they’ve been looking forward to for years.
What I’m most proud of is being able to continue something my family started in Mexico while making it my own here in San Diego. Taking ownership has pushed me to become more organized, resourceful, and confident as a businesswoman.
My goal is to continue expanding The Rose Wall, building relationships with local venues and event professionals, and eventually creating opportunities for other people to be part of the business.
At the end of the day, I want The Rose Wall to be known for more than beautiful flowers. I want people to remember how easy we made their experience, how much care went into their celebration, and how happy they felt when they saw everything come together.
Is there a quality that you most attribute to your success?
I would say adaptability. I’ve learned that you can plan everything down to the smallest detail, but life, especially when you’re an entrepreneur, doesn’t always follow your plans.
Running The Rose Wall has taught me how important it is to think on my feet, stay resourceful, and find solutions instead of getting discouraged when something goes wrong.
For example, we recently had a wedding where unexpected rain forced the celebration indoors. Our original flower wall setup was too large for the new space, so we adjusted it from three panels to two and incorporated the couple’s personal sign. It wasn’t what we originally planned, but we made it work, and the couple still got to enjoy their beautiful backdrop.
I think that same adaptability carries into my personal life. Between running a business, pursuing music, managing my creative projects, and working a part-time job, I’ve had to learn how to switch roles constantly. Some days I’m the business owner, the delivery driver, the creative director, and the performer, all within a few hours.
But I also think adaptability goes hand in hand with determination. Being an immigrant has shaped the way I look at opportunities. I know that building the future I want is going to require patience, creativity, and a willingness to keep learning.
I don’t always have the answers, and I definitely don’t have everything figured out. But I’m willing to figure things out, and I think that’s one of the most valuable qualities anyone can have.
To me, success isn’t about everything going perfectly. It’s about how you respond when it doesn’t.
Pricing:
- Flower wall rentals starting at $449
- 8 ft × 10 ft premium floral backdrop
- Includes delivery, setup, and breakdown
- Flexible rental durations of up to 24 hours, subject to availability and event requirements.
- Complimentary neon sign from available inventory
Contact Info:
- Website: https://www.therosewallsd.com
- Instagram: https://www.instagram.com/therosewallsd/?utm_source=chatgpt.com
- Facebook: https://www.facebook.com/therosewallsd
